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My Sonos Plays My Music Library From A Networked Hard Disk, As Well As Spotify, Pandora, And Local And World Radio Stations.
I'm a gigantic fan of Sonos, thanks partly to the loaner Play:5 in my kitchen. It's used by me more than the stunning Marantz receiver and classic Tannoy speakers in my living room, not only because it's in a rather more convenient location, but because it gives access to much more music. My Sonos plays my music library from a networked hard disk, as well as Spotify, Pandora, and local and global radio stations. It's actually an amazing audio device .
With the introduction of the lower-end Play:3, it appears that Sonos is continuously moving down the market. Maybe, I assumed, the company is going to lower its prices far more, so I could afford put a Sonos box of some form in my living room. Perhaps, even, when it's time to upgrade my receiver, I may be in a position to get one with Sonos built in. I called Sonos co-founder Tom Cullen to ask when that would be.
The answer wasn't what I wanted, it led straight to an engaging look at Sonos ' and home audio in general. In brief according to Cullen, "We do not believe receivers are long for this world."
Cullen announces that audio receivers seemed sensible "before the digital world," when you required a box for enormous amps and for swapping between a lot of sources. As more entertainment comes over the Net, Cullen says, "We think the concept of moving between physical sources will be seen as quaint. Rather than putting Sonos into receivers, we are going to make receivers unnecessary."
He adds, "We play in a market full of firms that haven't made significant changes to how they do sound in 20 years."
This Sonos vision actually makes sense, as a vision. At the moment, home audio (and video) users do have to deal with multiple hardware sources : DVD players, games consoles, television or satellite or cable signals, and such like. Granted, more of the content is going to the Net, to both remote cloud services like Spotify, Pandora, and Netflix, and to local network storage. But you can not yet run a full entertainment system without having some way of switching between physical signals in addition to your IP streams.
Cullen maintains that you continue to do not need a receiver. The modern television, he says, can do the job of source switching. And Sonos system can can take input from a TV's output, for when that is required.
OK, I said, so maybe Sonos will get built into TVs? Because I also have to upgrade my Television. Again, Cullen related the company is sticking to speakers (and one dear speakerless, ampless product for folks who aren't prepared to throw out their receivers), and that it will not do a software version for PC owners or TELEVISION vendors. The problem is sound quality controls. Sonos systems are built to be multi-zone, to play the same audio on different speakers round the house. Doing that so it sounds good needs exact timing of the audio output so the sound waves don't interfere with one another and muddle the sound. On non-Sonos hardware, the software can not do that reliably, and Sonos doesn't want to chance lowering quality by making Sonos work, but only technically, on other platforms.
Perhaps Sonos will make a soundbar product for TVs? Cullen said that is a probability. (Although I don't think that's what Cullen meant when he said of the company, "The goal was always to be more horizontal.") I'm of the opinion a soundbar product could be a real breakout for Sonos.
The company was started in 2002 with the idea that "traditional A / V brands were vulnerable to the digital transition." Cullen says the founders studied Bose, which also started by making high-end products back in 1964. "We saw an opening, we believed there was room for a new Bose." At first, Sonos sold $1,200 systems over the phone. If it is an indicator of how you can move a brand from the high-end to the mid market, Cullen points out that Bose is now making iPhone and iPod docks at costs like Sonos ' offerings. But he asserts the dock market isn't long for this world. Music is moving off dedicated MP3 players (iPods) and onto phones. "People will not leave their iPhones in a dock."
I admire Sonos for sticking to its vision over what was has become a long lifetime for a customer tech start-up. The Corporation has never surrendered to flipping its top-end brand into fast market share. Instead it's deliberately and rather slowly moving into bigger markets, juggling its selling message and brand position while scrupulously riding the wave of the expansion of networked audio, neither falling behind nor rushing too miles ahead of the curve. Sonos does have good technology , but for what this company is doing, timing is vital, writes tagza.com.
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